Professional Resume
Social Media & Content Specialist with over 3 years of experience helping brands develop unique brand identities. “Marketing is no longer about the stuff you make but about the stories you tell.” – Seth Godin. My passion lies in creating stories people resonate with.
August 2021 - Present
Social Media Coordinator
Own plan, creation and execution of social media content across 7 channels
Engage with community fanbase on a daily basis to foster brand advocates
Manage content creation shoots with Influencers and Chatters Stylists
Lead content strategy development to live across TikTok, Instagram, Pinterest and Facebook
Manage copywriting for social posts, blog articles and PR announcements
February 2021 - August 2021
Senior Digital Account Executive
Lead content creation strategy development and execution for high profile brands
Managed paid media campaign strategies for Facebook and Instagram that led to a 50% increase in brand exposure and $0.02 CPC rate
Assisted in brand strategy development for current and potential clients
August 2020 - December 2020
Social Media & Influencer Relations Specialist
Led strategy and content direction to support key brand priorities
Oversaw influencer partnerships, including budget management, contract negotiations, agent relationships, briefs and integration into digital/marketing programs.
Developed and implemented an influencer retention strategy to ensure long-term engagement
Maintained long-lasting relationships with influencers, management and agencies in the industry
Provided seamless communication between influencers and brands to streamline efficient campaign activations
Measured and analyzed social media initiatives' impact on various indicators, including channel growth, impressions, engagement, traffic, and conversions
September 2018 - August 2020
Assistant Community Manager
Managed @SchwarzkopfCAN's Facebook, Instagram, and Twitter accounts with over 100k followers to interact with the fanbase and promote key brand initiatives
Assisted in building and managing key influencer relationships
Developed social media training programs to onboard and educate team
members
Collaborated with team members across departments, implemented customer feedback and helped develop best practices
Travelled overseas to lead projects in Los Angeles and Washington DC
Learned graphic design applications to create custom flyers, images and video content for campaigns, resulting in a 70% increase in engagement