Professional Resume
Social Media & Content Specialist with over 3 years of experience helping brands develop unique brand identities. “Marketing is no longer about the stuff you make but about the stories you tell.” – Seth Godin. My passion lies in creating stories people resonate with.
12/2022 - Present
Social Media Strategist
Draft and review copy for creative briefs, social channels and monthly newsletters
Support the implementation and optimization of the social media strategy across global markets
Manage and oversee social media content development, including ideation, creation, and publishing of social-first content
Work with designers to ensure content is informative, engaging, and entertaining
08/2021 - 11/2022
Social Media Specialist
Led custom brand campaigns set up and execution across digital channels
Developed impactful relationships with influencers and partners to help build their brand voice
Generated reports that analyze data and identify insights to assess campaign performance
Led content and social strategy development for all primary social channels
Assisted in paid media campaign strategies for Instagram, Linkedin and TikTok
02/2021 - 08/2021
Senior Digital Account Executive
Oversaw and managed monthly content calendars to align with critical brands activations
Co-lead influencer strategy development for key brand initiatives
Managed paid media campaign strategies for Facebook, TikTok and Instagram that led to a 50% increase in brand exposure and a $0.02 CPC rate
06/2020 - 12/2020
Social Media & Influencer Relations Specialist
Led content creation strategy, development and execution for key brand priorities
Designed and executed influencer experiences, including milestone celebrations and experiential activations
Oversaw influencer partnerships, including budget management, contract negotiations, NDAs, agent relationships, briefs and integration into digital/marketing programs
Oversaw paid media strategy for all social channels
09/2018 - 06/2020
Assistant Community Manager
Led community conversations across all social channels to ensure customers had less than the 1-hour response rate
Assisted in developing the social media strategy for social channels
Collaborated with team members across departments, implemented customer feedback and helped develop best practices
Utilized Canva, Premier Pro and Photoshop to create custom flyers, images and video content for campaigns, resulting in a 70% increase in engagement