top of page

Professional Resume

Social Media & Content Specialist with over 3 years of experience helping brands develop unique brand identities. “Marketing is no longer about the stuff you make but about the stories you tell.” – Seth Godin. My passion lies in creating stories people resonate with.

Professional Resume: CV

12/2022 - Present

Social Media Strategist

  • Draft and review copy for creative briefs, social channels and monthly newsletters

  • Support the implementation and optimization of the social media strategy across global markets

  • Manage and oversee social media content development, including ideation, creation, and publishing of social-first content

  • Work with designers to ensure content is informative, engaging, and entertaining

08/2021 - 11/2022

Social Media Specialist

  • Led custom brand campaigns set up and execution across digital channels

  • Developed impactful relationships with influencers and partners to help build their brand voice

  • Generated reports that analyze data and identify insights to assess campaign performance

  • Led content and social strategy development for all primary social channels

  • Assisted in paid media campaign strategies for Instagram, Linkedin and TikTok

02/2021 - 08/2021

Senior Digital Account Executive

  • Oversaw and managed monthly content calendars to align with critical brands activations

  • Co-lead influencer strategy development for key brand initiatives

  • Managed paid media campaign strategies for Facebook, TikTok and Instagram that led to a 50% increase in brand exposure and a $0.02 CPC rate

06/2020 - 12/2020

Social Media & Influencer Relations Specialist

  • Led content creation strategy, development and execution for key brand priorities

  • Designed and executed influencer experiences, including milestone celebrations and experiential activations

  • Oversaw influencer partnerships, including budget management, contract negotiations, NDAs, agent relationships, briefs and integration into digital/marketing programs

  • Oversaw paid media strategy for all social channels

09/2018 - 06/2020

Assistant Community Manager

  • Led community conversations across all social channels to ensure customers had less than the 1-hour response rate

  • Assisted in developing the social media strategy for social channels

  • Collaborated with team members across departments, implemented customer feedback and helped develop best practices

  • Utilized Canva, Premier Pro and Photoshop to create custom flyers, images and video content for campaigns, resulting in a 70% increase in engagement

bottom of page