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Professional Resume


Social Media & Content Specialist with over 3 years of experience helping brands develop unique brand identities. “Marketing is no longer about the stuff you make but about the stories you tell.” – Seth Godin. My passion lies in creating stories people resonate with.

 

August 2021 - Present

Social Media Coordinator

  • Own plan, creation and execution of social media content across 7 channels

  • Engage with community fanbase on a daily basis to foster brand advocates

  • Manage content creation shoots with Influencers and Chatters Stylists

  • Lead content strategy development to live across TikTok, Instagram, Pinterest and Facebook

  • Manage copywriting for social posts, blog articles and PR announcements 

February 2021 - August 2021

Senior Digital Account Executive

  • Lead content creation strategy development and execution for high profile brands

  • Managed paid media campaign strategies for Facebook and Instagram that led to a 50% increase in brand exposure and $0.02 CPC rate

  • Assisted in brand strategy development for current and potential clients

August 2020 - December 2020

Social Media & Influencer Relations Specialist

  • Led strategy and content direction to support key brand priorities

  • Oversaw influencer partnerships, including budget management, contract negotiations, agent relationships, briefs and integration into digital/marketing programs.

  • Developed and implemented an influencer retention strategy to ensure long-term engagement

  • Maintained long-lasting relationships with influencers, management and agencies in the industry

  • Provided seamless communication between influencers and brands to streamline efficient campaign activations

  • Measured and analyzed social media initiatives' impact on various indicators, including channel growth, impressions, engagement, traffic, and conversions

September 2018 - August 2020

Assistant Community Manager

  • Managed @SchwarzkopfCAN's Facebook, Instagram, and Twitter accounts with over 100k followers to interact with the fanbase and promote key brand initiatives

  • Assisted in building and managing key influencer relationships

  • Developed social media training programs to onboard and educate team

  • members

  • Collaborated with team members across departments, implemented customer feedback and helped develop best practices

  • Travelled overseas to lead projects in Los Angeles and Washington DC

  • Learned graphic design applications to create custom flyers, images and video content for campaigns, resulting in a 70% increase in engagement